The End of Netflix Password Sharing Is Coming
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is ratcheting up its efforts to get freeloading viewers to pay up and will start charging accounts for password sharing early next year, instituting a system that add fees to your plan for “extra member” subaccounts when people outside your household use your membership. The company didn’t specify the price of these new fees when it confirmed the plan Tuesday. But this scheme is already being tested in a few Latin American countries and charges a fee for each extra member worth roughly one-quarter the price of a “standard” Netflix brought about a wave of new services, including , , , — a flood of streaming options that has complicated how many services you must use (and, often, pay for) to watch your favorite shows and movies online.
Now, feeling the heat of intensifying competition to hold onto your attention and your subscription account, Netflix is pursuing strategies it had dismissed for years. The password-sharing fee system that Netflix will roll out more broadly appears to be modeled on a scheme it has been for about six months. On Monday, Netflix said it was launching a , which is a key component of the password-sharing fees tested in Chile, Costa Rica and Peru. This feature lets a profile created on a shared Netflix account transfer its watch history and recommendations to a new, weareliferuiner.com independent account. This new account can then be added to somebody else’s Standard or Premium subscription plan. In July, Netflix said it would test a different method in Argentina, the Dominican Republic, El Salvador, Guatemala and Honduras. This test established an account’s primary residence as the “home” for the membership. Streaming at any additional households for more than two weeks, would prompt the account to set up — and pay for — additional “homes,” with a limit on how many additional homes you can add depending on how much you’re already paying for Netflix. Netflix appears to be eschewing this model in favor of the other one it tested.
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