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I recently helped a friend plan an online store, and we quickly realized that a standard template wouldn’t cover everything he wanted. While exploring custom ecommerce web design services, we started discussing product categories, search filters, mobile navigation, and a simpler checkout process. The tricky part has been deciding which features will genuinely help customers and which ones might just make the website harder to manage. We’re trying to keep the design clean while leaving room for future changes. For anyone who has built an online store, how did you decide which features were worth customizing?
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